Season 6 — epiBLOG 16:

What does it mean to take real action when building a business — regardless of the situation? In other words, what does it mean to act in spite of inconvenience? Of course, this conjures up all kinds of unsavory thoughts. Doing things that you don’t really want to do under annoying circumstances that you don’t want to deal with in the first place.

Today’s topic is choosing to act in spite of inconvenience when it comes to your entrepreneurial career.

Choosing to “act in spite of inconvenience” is something you only have to commit to doing once. Once the choice is made, you never have to decide to commit once again. You never have to rationalize your way out of doing what you’ve already made the choice to do. For example, let’s say you made the commitment to reach a financial goal of $8,000 in sales over the next 30 days. You understand that doing this means reaching out to 50 people a day, five days a week, and scheduling 20 meetings in order to close five potential clients.

In the midst of working towards your goal, friends invite you out in the middle of the week for lunch. Tired from a grueling two and a half days of working already, you go, and it throws your entire schedule off. Do you: (1) stay up late that night to reach the daily goal anyway or (2) do you just say, “I needed a break and I’ll make up for this later?”

Let’s say your computer crashes, you had a deadline involving the use of your computer, but don’t have the additional funds to get your computer repaired. Do you: (1) find another computer to use temporarily in order to meet your deadline or (2) tell your client you won’t be able to meet the deadline?

If you act in spite of inconvenience in both situations, you would follow through on the first option for each.

Building a business is not easy. It’s very inconvenient. Nevertheless, if you’ve chosen to be a successful entrepreneur, you’ve already made the choice to do whatever it takes to be successful. The “whatevers” are usually those inconvenient tasks that make you want to scream. They’re also the things that the achievers complete and are what make quitters run.

Today’s LESSON is to be persistent in your actions, despite the circumstances.

FUN ASSIGNMENT: Commit to following through on everything you’ve committed to this week—personally and professionally—despite the circumstances.

Nitara Osbourne owns The Infinite Writer Agency, LLC, which provides content to producers, publishers, and entrepreneurs seeking help with developing their life stories into nonfiction books and movie scripts. Ghostwriting blogging, and content writing services are provided for clients as well. If you’re an accomplished entrepreneur, and are looking to tell your story, contact Nitara Osbourne.



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