Season 7 – epiBLOG 9:

I hope you’re having a wonderful year in business—whether this is your first year or your twenty-fifth. There will always be ups and downs, but hopefully you’re living your best life each day. Professionally and personally.

Today’s topic is on how to consistently review yourself and business to ensure that you remain on the right track.

When you start a business, it’s easy to get caught up in the excitement of being an entrepreneur, creating your own schedule, getting your first client/customer, and owning your destiny.

Within 2-3 years, it’s also easy to get jaded, distracted by whatever activities that you believe will lead you to some sort of revenue, and to simply forget why you got into business in the first place.

I realized a few weeks ago that I wasn’t enjoying my life, and therefore not living my best life. I started to think about how I got started in business. This dream of mine began as a desire to make a living by writing. To make it a business, I understood that it was necessary to solve problems for people, which was the very next step. I knew that I had to serve others with my writing. My writing agency was then born.

It has been quite the roller coaster ride. Between attending networking meetings, investing in self and professional development, paying into and attending a network referral group, making phone calls, sending emails and text messages to secure new clients, organizing tax documents for my accountant, taking care of existing clients, posting on social media, blogging, taking care of administrative tasks, and so on, I didn’t feel I was focused on actual writing. I was doing everything else except what I actually wanted to do.

Obviously, there are going to be tasks that you have to do that you don’t want to do, but they shouldn’t be the totality of your business.

Business Advice — 3 Ways to Regroup:

  1. Once a month, or once a quarter, take a litmus test to determine if you’re on the right track with your business. If you find that you’re spending 80%-100% of your time doing tasks that you don’t want to do or are simply not good at, ask yourself (a) if these tasks are necessary (b) if they are, how much revenue do you need to bring in consistently in order to hire others to do those tasks that you hate or are simply not good at doing.
  2. If you’re not enjoying being in business for yourself, (a) write down why you got into business in the first place and (b) write down your strengths. Focus on your why and your strengths. Regroup. Some people are in business for themselves, when they are actually better suited to be employees or solopreneurs instead of entrepreneurs. Be true to yourself. Not everyone is meant to be an entrepreneur with employees. Some of us are meant to be solopreneurs. Some of us are meant to be employees. You just have to find what works for you in this world.
  3. Eliminate the activities in your schedule that don’t serve you. This doesn’t mean to drop all of your commitments. Communicate with people and end commitments fairly and with grace. Don’t leave others in a bind.

Today’s LESSON is to be true to yourself.

FUN ASSIGNMENT: Begin by writing down a list of all the activities that you enjoy in your life. I would also create a vision board as a way to refocus on what’s important to you.


Nitara Osbourne owns The Infinite Writer Agency, LLC, which provides content to producers, publishers, entrepreneurs, and sales people seeking help with developing their life stories into nonfiction books and movie scripts. Ghostwriting and editing services are provided for clients as well. If you’re an accomplished sales or business professional, and are looking to tell your story, contact Nitara Osbourne.



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